Email Message Checklist

Subject line

• Is it actionable

• Does it elicit a sense of immediacy

• Is it relevant to what's inside

• Is it as brief as it can be

Salutation

• Is it unique

• Is it personalized

• Does it use your brand voice

Body copy

• Is your offer clear

• Does it have a single, straightforward message

• Is it concise, concrete, and specific

• Is it relevant to the audience

• Is it reflective of the subject line

Design

• Is it mobile-friendly

• Does it stick to the brand

• Is it simple and creative

• Does it catch the eye with relevant GIFs or images

Code

• Is there there a pre-header that bridges the subject and body copy

• WCAG 2.1 Compliant?

• Gmail Annotations needed?

• Minimized use of tables

• CSS for optional styling only

Conclusion

Is there a clear CTA

Does it summarize the topic

Is it personalized

SPAM Checks

• As SPAM Keyword pr

Sources:

• https://www.oracle.com/a/ocom/resources/omc-the-markets-email-checklist.pdf