Byte Tactics

This is a work in progress, and is more of an outline right now.

Hi, I'm Lee and I'm leading the product, engineering and science team for Waybetter Marketing, a boutique higher-ed services firm. I've previously lead Digital Experimentation and User Research at Marriott International. You can learn more about me at LinkedIn.

This site is a work in progress, but you'll eventually find everything worth knowing in the practice areas. I'm focused on digital experimentation & optimization which often branches out into email deliverability and load time performance optimization.